"Each year ISTD offers a range of projects briefs that are written for students. Stating the obvious? Yes, but it’s worth pointing out that our aims are not just to provide opportunities for students to gain membership of ISTD. We understand how students undertake projects – in conjunction with tutors and their peers – and, as such, each project should stimulate and encourage creative approaches that are not limited by prescribed outcomes. However, this freedom is tempered by the necessity to express typographic skills – albeit creatively.
This aspect of submissions is often the weak area. Text matter is often handled with little or no attention to detail. The whole project, from the folder, the writing and presentation of strategy, specifications and development work through to the final proposals reflects the student. Ensure that all text matter has been checked for typographic detail – this, in part, will distinguish good typographic design from merely attractive graphics.
In our Assessment we make value judgments of the work by a thorough process that demands evidence of not only creativity but also a level of typographic ability that can merit an offer of ISTD membership.
To state the obvious – again – make sure the evidence of typographic craft is there."
John McMillan, Education Officer (UK)
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